BFT Automation UK
Un nuovo ecosistema digitale per il mercato britannico.
Restyling, technology, and performance for a more advanced digital experience.
The project of BFT Automation UK website redesign, a Somfy Group company, was created with the aim of transforming the digital portal into an even more effective tool for customers, installers, and industry professionals.
BFT Automation UK operates in the British market with a comprehensive offering that includes gate automation, automatic barriers, bollards, access control systems, automatic doors, garage door automation, and numerous accessories and complementary solutions. The new digital project enhances this breadth of offerings through a more modern, faster, more accessible, and conversion-oriented platform.
A technological upgrade of the platform
The new website is not conceived as a simple graphic update, but as a true evolution of the BFT Automation UK digital ecosystem.
The platform upgrade improves architecture, content management, scalability, and feature integration, creating a more solid technological foundation to support future business growth.
The interface is rethought according to an approach Modern UX/UI, with more intuitive navigation, a clearer content hierarchy, and differentiated paths based on different needs: end users, installers, professionals, and business partners.
An advanced e-commerce product
One of the central elements of the project is the evolution of the product area towards an experience advanced e-commerce.
The BFT UK catalogue includes a significant number of products and categories, with search systems, filters and technical information that should make it easy to find the most suitable solution.
The new approach therefore aims to transform the catalogue into a real sales and commercial support tool, through:
-
more advanced product research;
-
filters and classification by category, application and features;
-
more complete and structured product sheets;
-
management of SKUs, availability, variants and commercial information;
-
more efficient purchasing and quote request processes;
-
promotion of related products and accessories;
-
greater integration between commercial content and technical documentation.
The goal is to create an experience where the user can transition naturally from search for the solution at the product selection, until the purchase, the request for a quote or the contact with BFT.
Accessibility: a site designed for everyone
The redesign integrates thedigital accessibility as a structural element of the project.
The goal is to make content, navigation, interactions, and features more easily accessible to a wide audience, regardless of how they access the site.
Contrast, semantic structure, keyboard navigation, information hierarchy, interactive elements, alternative text, and compatibility with assistive technologies therefore become an integral part of the design.
Accessibility is not just considered a technical requirement, but an opportunity to build a clearer, more inclusive, and more intuitive digital experience for all users.
SEO and new content architecture
The project also introduces a strong component of Technical and strategic SEO.
The new information architecture is designed to improve search engines' understanding of the site and, at the same time, make it easier for users to find the information they are looking for.
Particular attention is paid to:
-
hierarchical structure of pages;
-
URLs and taxonomies;
-
metadata and structured data;
-
content optimized for organic search;
-
internal linking;
-
product catalog indexing;
-
management of technical and document pages;
-
image optimization;
-
performance and Core Web Vitals;
-
SEO redirect and migration management;
-
valorization of research related to products, applications and solutions.
The result is a platform designed not only to be visited, but to be found, understood and indexed correctly.
AIO: Optimizing Content for New Generative Search
Alongside traditional SEO, the project looks at the new evolution of search engines through a strategy of AIO – AI Optimization.
Content is organized and structured to be more easily interpreted by artificial intelligence systems and generative response engines.
Product information, technical features, applications, FAQs, educational content and documentation are then built according to a logic that favours clarity, structure, authority and semantic understanding.
The site thus becomes not just a digital destination, but a structured source of information that can increase the brand's presence even in new AI-based search ecosystems.
Performance: faster, more efficient, more conversions
Another pillar of the project is the increase of overall platform performance.
Code optimization, image and asset management, resource loading, technical architecture, and responsive design are addressed with the goal of reducing loading times and improving navigation fluidity.
A faster website means a better user experience, greater mobile accessibility, and better conditions for organic rankings and conversions.
A digital ecosystem at the service of BFT
The new BFT Automation UK site is therefore conceived as a meeting point between brand, product, technology and business.
On the one hand, it communicates the value of a brand with over 40 years of experience in the automation sector; on the other, it offers concrete tools to installers and professionals, already supported today through dedicated areas, technical documentation, image libraries, manuals, training, and tools for managing quotes.
The project also strengthens BFT's positioning within the Somfy Group, combining the strength and experience of the brand with a contemporary, scalable digital ecosystem oriented towards new ways of searching and purchasing.
A new digital standard for BFT Automation UK
The restyling therefore represents a transformation that goes beyond design.
A new platform. A more advanced e-commerce experience. Greater accessibility. Natively integrated SEO and AIO. Greater speed and performance. A digital infrastructure ready for growth.
The result is a more modern and high-performance site, capable of guiding the user from discovering the solution to choosing the product, from consulting the technical documentation to requesting support, all the way to conversion.
A digital evolution consistent with the growth of BFT Automation UK and with the international vision of the Somfy Group.
