Social media or blogging: which is right for you?
Quando si sviluppano contenuti di marketing digitale, ci sono due tipi principali di "copy" di cui quasi ogni azienda ha bisogno: post sui social media e post sul blog.
To identify the best strategy for your business, here's some information to consider. For most businesses, however, the best results come from a combination of both strategies.
What is a blog post?
A blog post is an article published on a periodically updated web page, commonly called a blog. Blogs are used as a means of driving traffic to websites through continually updated, relevant, and interesting content.
It's similar to a newspaper, with new content posted daily or weekly. Blog posts are typically 500 words long, though they can be up to 2,000 words depending on the topic and format.
Many blog posts include images, keywords, links to other posts or products, and may include advertisements to increase online sales.
What are social media posts?
Social media posts are any type of post added to a channel on a social media platform. The format of the post is determined by the platform. For example, Twitter posts can only be up to 280 characters long, while Facebook has no limit on post length.
Instagram specializes in image posts, while others, like YouTube, only allow video content. Many social networks allow multimedia content, but each platform has its own restrictions.
The goal of social media posts is to attract the attention of people interested in the topic and link them to your website. Many businesses and individuals focus on a specific set of topics in an attempt to cultivate a post for a specific audience. This way, they gain influence and can drive sales and engagement.
Benefits of Blog Posts
Blog posts are a popular choice for websites for several reasons. Because blogs are regularly updated, they make websites more relevant to search engines. Search engines regularly crawl indexed web pages for new content. Active sites that receive regular updates are considered more valuable than static websites, so they rank higher in SEO rankings. Companies use this method to keep their websites high in SEO rankings.
Inoltre, per usare una metafora, i profili social hanno la memoria di un "pesce rosso", ovvero il post viene visualizzato per un breve periodo e poi inizia a "scalare" soppiantato da quelli piu' recenti; la gestione di un archivio di informazioni quindi è piuttosto complicata.