Even products in Google organic search

Google now displays products in organic search results, but what changes for online stores?

In practice, products from e-commerce sites are displayed as in Google Shopping, but in an organic and therefore free way.

And given that a full 26% of online purchases begin on Google, this new opportunity is of great interest.

The new search results not only show products, but also reviews and store names, so it becomes even more important to collect customer reviews.