SEO: Fighting Duplicate Content

One of the key aspects of an adequate SEO strategy is generating original, quality content. For several years now, Google has been penalizing duplicate content and sites with unoriginal content.

Duplication can occur internally within the site, due to the presence of identical content, perhaps in different formats, or due to duplicate URLs following a redesign, or externally. In this case, a site contains original content that is then copied onto other sites.

To plan a successful SEO strategy, it is therefore essential to perform a content analysis to verify its originality, since the presence of duplicate content undermines any optimization efforts, preventing the site from positioning itself in the top rankings.

It is therefore advisable to minimize similar content, limit the repetition of standard texts such as copyright and privacy, avoid publishing pages without content, use top-level domains to manage multilingual sites, monitor the distribution of published content, ensure there is always a link to the site, and properly configure the website's CMS to avoid unintentional content duplication.

Specific tools allow for a quick but careful diagnosis of your website's situation.