Facebook for SMEs
Online presence, marketing, connectivity, applications, and reporting: these are the professional tools that Facebook offers to SMEs.
You can focus on customizing products and services to enhance your physical store, understand customer sentiment through online surveys before producing a new product, measure performance, integrate your online and offline strategies, and receive constant updates on your business's progress.
A Facebook page is not a profile but a business-friendly solution, whose business card is its content, to be updated weekly with as much information as possible about products, services and utilities, opening hours, and holidays.
Finally, it allows for real marketing activities using profiling. Social network members constitute a huge pool of users and potential consumers, which can be used to attract people to your store/business and convert likes into purchases. On average, an online campaign reaches 38% of the target audience; with Facebook, this percentage rises to 89%, using three options:
- basic profiling – audiences with certain characteristics (age, location, interests, etc.)
- Custom audience - known or specific people present on the platform
- lookalike audience - people with a similar profile to those already entered.